Glow Financing Integration
Role: Senior Product Designer
Users impacted: 80,000
Team: 1 Lead Product Designer, 1 Senior Product Designer
Problem Users struggled to complete financing and checkout because the flow was fragmented, hard to follow, and disconnected from the core purchase journey.
Solution
Replace SmartPay with a fully integrated Glow financing experience that keeps users in checkout and reduces decision friction.
Process
Project Structure
When our previous financing vendor exited, we needed to launch a replacement quickly without disrupting conversion. I led UX execution for a new Glow financing integration that stayed within checkout, improved clarity, and supported scalable partner rollouts.
- Integrated financing directly into checkout instead of sending users off-flow
- Designed a cleaner, mobile-first journey for faster completion
- Created reusable UI patterns to support white-label partner deployment
Flow Map of Work
To accelerate delivery, we quickly mapped the end-to-end experience with product and engineering. That shared map aligned ownership, edge cases, and implementation priorities before high-fidelity design began.
- Mapped key journey steps, decision states, and failure paths early
- Aligned design, product, and engineering on MVP scope before execution
- Entered the first stakeholder review with clear flows and actionable next steps
Screens
With tight timelines and limited resources, I focused on a practical, mobile-first solution that preserved checkout momentum while making financing easier to understand and complete.
- Mapped financing entry points across cart, payment, and confirmation touchpoints
- Streamlined the soft-credit application into a guided four-step sequence
- Added clear status messaging before order completion to reduce uncertainty
- Iterated quickly with engineering to keep implementation risk low
Prototype
I used rapid prototypes to validate critical handoffs, test interaction clarity, and align teams on behavior before build. This reduced rework and helped us move confidently into development.
Results
The launch delivered a smoother financing-to-checkout experience and improved operational clarity for both users and internal support teams.
- ~11% improvement in checkout-financing efficiency across the updated flow
- Higher activation completion rates within checkout
- Lower support volume due to clearer status and guidance
- Reusable templates that sped up partner onboarding
Conclusion
The Glow integration replaced a fragmented financing journey with a scalable, checkout-native experience that is easier to use, faster to implement, and better aligned to partner needs.